With the Shark Cartel we formed a true cartel of sports that embody what we live for; extreme sports that dare us to progress every day, month and year.

In the past the Shark brand was used to bring the news and bring like-minded people together. With the formation of The Shark Cartel, we extend professionally into the world of extreme sports. Events, movies, photography, supporting talent, building our own line of products within all the different sports.

While the sports within the Cartel take place on the road, in the air, in the water, on the snow, and in the dirt, we’re all bound by progression and lifestyle. Let’s create!